http://www.gridiron-league.com Gridiron League Fri, 11 May 2012 18:03:40 +0000 http://www.gridiron-league.com en http://gridiron-league.com/BROOKLYN http://gridiron-league.com/following/gridiron-league.com/BROOKLYN Fri, 11 May 2012 18:03:40 +0000 Gridiron League 3373682 <img src="http://payload53.cargocollective.com/1/3/124039/3373682/brooklyn_nets-revised.jpg" width="600" height="741" width_o="600" height_o="741" src_o="http://payload53.cargocollective.com/1/3/124039/3373682/brooklyn_nets-revised_o.jpg" data-mid="17468425" border="0" align="left"/> Allow me to reintroduce myself: revised logos above; original below. <img src="http://payload53.cargocollective.com/1/3/124039/3373682/269412-jay-z-fan-club-sends-out-brooklyn-nets-logo.jpeg" width="670" height="670" width_o="670" height_o="670" src_o="http://payload53.cargocollective.com/1/3/124039/3373682/269412-jay-z-fan-club-sends-out-brooklyn-nets-logo_o.jpeg" data-mid="17468429" border="0" align="left"/> Like many people, I was initially excited about the new Nets logo – the stark black and white, the shield smartly carried over from the previous logo, the utter simplicity when compared to many other NBA logos. After the uproar surrounding the development of the arena and its impact on the neighborhood, this mark was an opportunity to win over a skeptical public and garner excitement for the team. The mark, leaked by the Nets IT guy, was covered in blue tape and a little rough in execution, but it had the right attitude. We waited with bated breath through the weekend, excited to see the final, resolved logo and its brand campaign. But the following Monday, the very same crest was unveiled as the official logo of the Brooklyn Nets, ghost-designed by Brooklyn's own business, man-in-chief. What was meant to be a bold, impactful and definitive statement, came off as generic, understated, and slightly pink in the middle. With a mark this simple comes the responsibility that every detail be perfectly executed, leaving no question as to why it's there. As sports fans, graphic designers, and residents of Brooklyn, we wanted something to be proud of. We talked about it and paid attention to it because we wanted to like it. Some of the parodies and criticism of the logo are understandable, but it had the necessary points of reference to give it that certain Brooklyn-ness that we haven't seen in a long time. The logo above is a modest attempt to rectify each of these flaws in the primary and secondary marks, while maintaining its existing strengths. http://gridiron-league.com/TAMPA-BAY http://gridiron-league.com/following/gridiron-league.com/TAMPA-BAY Tue, 24 Jan 2012 18:04:50 +0000 Gridiron League 2668595 <img src="http://payload18.cargocollective.com/1/3/124039/2668595/tampabay.jpg" width="600" height="741" width_o="600" height_o="741" src_o="http://payload18.cargocollective.com/1/3/124039/2668595/tampabay_o.jpg" data-mid="13609809" border="0" align="left"/> http://gridiron-league.com/ST-LOUIS http://gridiron-league.com/following/gridiron-league.com/ST-LOUIS Tue, 24 Jan 2012 18:01:35 +0000 Gridiron League 2668567 <img src="http://payload18.cargocollective.com/1/3/124039/2668567/stlouis.jpg" width="600" height="741" width_o="600" height_o="741" src_o="http://payload18.cargocollective.com/1/3/124039/2668567/stlouis_o.jpg" data-mid="13616984" border="0" align="left"/> http://gridiron-league.com/PHILADELPHIA http://gridiron-league.com/following/gridiron-league.com/PHILADELPHIA Sun, 22 Jan 2012 17:29:33 +0000 Gridiron League 2654154 <img src="http://payload17.cargocollective.com/1/3/124039/2654154/philadelphia.jpg" width="600" height="741" width_o="600" height_o="741" src_o="http://payload17.cargocollective.com/1/3/124039/2654154/philadelphia_o.jpg" data-mid="13471189" border="0" align="left"/> http://gridiron-league.com/ARIZONA http://gridiron-league.com/following/gridiron-league.com/ARIZONA Sat, 21 Jan 2012 22:40:10 +0000 Gridiron League 2651215 <img src="http://payload17.cargocollective.com/1/3/124039/2651215/arizona.jpg" width="600" height="741" width_o="600" height_o="741" src_o="http://payload17.cargocollective.com/1/3/124039/2651215/arizona_o.jpg" data-mid="13630577" border="0" align="left"/> http://gridiron-league.com/TENNESSEE http://gridiron-league.com/following/gridiron-league.com/TENNESSEE Sat, 21 Jan 2012 19:35:53 +0000 Gridiron League 2650083 <img src="http://payload17.cargocollective.com/1/3/124039/2650083/tennessee.jpg" width="600" height="741" width_o="600" height_o="741" src_o="http://payload17.cargocollective.com/1/3/124039/2650083/tennessee_o.jpg" data-mid="13429972" border="0" align="left"/> http://gridiron-league.com/CAROLINA http://gridiron-league.com/following/gridiron-league.com/CAROLINA Thu, 19 Jan 2012 03:57:13 +0000 Gridiron League 2635383 <img src="http://payload16.cargocollective.com/1/3/124039/2635383/carolina.jpg" width="600" height="741" width_o="600" height_o="741" src_o="http://payload16.cargocollective.com/1/3/124039/2635383/carolina_o.jpg" data-mid="13514934" border="0" align="left"/> http://gridiron-league.com/OAKLAND http://gridiron-league.com/following/gridiron-league.com/OAKLAND Thu, 19 Jan 2012 03:46:26 +0000 Gridiron League 2635336 <img src="http://payload16.cargocollective.com/1/3/124039/2635336/oakland.jpg" width="600" height="741" width_o="600" height_o="741" src_o="http://payload16.cargocollective.com/1/3/124039/2635336/oakland_o.jpg" data-mid="13349902" border="0" align="left"/> http://gridiron-league.com/JACKSONVILLE http://gridiron-league.com/following/gridiron-league.com/JACKSONVILLE Wed, 18 Jan 2012 14:52:29 +0000 Gridiron League 2630252 <img src="http://payload16.cargocollective.com/1/3/124039/2630252/jacksonville_1.jpg" width="600" height="741" width_o="600" height_o="741" src_o="http://payload16.cargocollective.com/1/3/124039/2630252/jacksonville_1_o.jpg" data-mid="13352747" border="0" align="left"/> http://gridiron-league.com/KANSAS-CITY http://gridiron-league.com/following/gridiron-league.com/KANSAS-CITY Sat, 14 Jan 2012 21:40:15 +0000 Gridiron League 2606777 <img src="http://payload15.cargocollective.com/1/3/124039/2606777/kansascity.jpg" width="600" height="741" width_o="600" height_o="741" src_o="http://payload15.cargocollective.com/1/3/124039/2606777/kansascity_o.jpg" data-mid="13617622" border="0" align="left"/>